After some online and soul searching to boot, your clients finally feel ready to make the jump to start looking for their dream home in the suburbs. But first, they’ll need to sell the condo they’ve called home for so long. Your clients spent the last few years working in their cozy home-office, writing their latest novel, drinking coffee while enjoying the stellar lake view from their desk. Problem is, not everyone needs that office space, turning off potential home-buyers. The best way to resolve the problem is to remove all the built-ins and office furniture, pay movers to take it all away, then purchase all new furniture to stage the space as a 2nd bedroom… right? Wrong.
When selling a home, it’s tough to appeal to every potential home-buyer out there. In many cases, square footage and the number of bedrooms / bathrooms become quick “deal-breakers”, requiring home-sellers and their Realtors® to get creative when marketing their properties.
For Janet Owen, she knew just what to do to help her luxury condo sellers in downtown Chicago. In the top 1% of agents in the entire city of Chicago for more than 20 years, and a real estate industry expert, she knew that Virtual Staging could achieve the same results without the high cost and heavy lifting of traditional staging. With the help of VHT Studios’ photographer Matt Kawa and our Virtual Staging services, the sellers could see the potential for improvement in their property. And guess what? They loved it so much they completely redecorated the room to match it!
“My Sellers were so thrilled with the virtually staged photo compared to the way it actually looked, that they immediately redid the room to look exactly like the virtually staged photograph. Now it looks like the rest of the apartment– absolutely beautiful.” Janet Owen- Berkshire Hathaway HomeServices KoenigRubloff Realty Group
The sellers created a vision for home-buyers potentially interested in the property. Sometimes it takes just a little nudge to identify the potential waiting to be unlocked in your own home.
“Janet suggested that we virtually stage our second bedroom which we were currently using as an office. She had the bookshelves, books and desk removed virtually. Then she added bedroom furniture virtually. The virtually staged photograph looked so attractive that we decided to actually remove the shelves, books and desk and make the room look exactly like the virtually staged photograph. In doing so, we turned a barrier into a powerful visual selling point”. -The Sellers
With Janet’s help and expertise, the sellers turned “virtual” into reality.