A guest post by professional real estate photographer Michael Erard
The Digital Age Challenges Home Sellers to “Up the Ante” with Stunning Photos
Selling a home can be a stressful experience, and it can be hard to get the edge needed for a successful sale. In the digital age, most buyers start their search on a popular real estate web site or on their favorite social network – any place they can get not just the basic information but also see what the home looks like before making an appointment. That means pictures, pictures, pictures – web appeal is the new curb appeal.
Today’s web-savvy consumers are accustomed to being dazzled by sharp, colorful, professional photography. The most effective way to boost curb appeal and capture attention is through stunning, high quality photographs that tell a home’s story, fuel buyers’ imaginations and motivate them to act.
Read the full article at Seminole Magazine.
