COVID-19 has really shaken up things around the world, especially in real estate. How are you supposed to do your job successfully when its main functions are rooted in human interaction?
Thankfully, we have five tips to share on how to kick your virtual listings up a notch!
Invest in a Professional Photographer
It’s great to be able to tour a home in person and showcase all the details of a property, but not everyone is going to be ready to take that step. And with a global pandemic, that isn’t always the easiest to coordinate.
Investing in a professional photographer will ensure that you have stunning photography that is going to keep the buyer interested – especially online. Photos can bring the space to life without ever having to step foot in the home.
Create a Seamless Experience with an Interactive Floor Plan
It’s one thing to be able to show a floor plan on how the rooms are connected, but it’s another to make it interactive. The movement and flow of a property are crucial to a buyer.
With an interactive floor plan, you can connect all the rooms and spaces of the home. From front door to foyer, to kitchen, and dining – you’re creating a seamless experience for the buyer as they effortlessly move from room to room.
Let Them See the Intricate Details in a 3D Tour
Matterport 3D tours have exploded in popularity, Why? Well, it’s beneficial for both the buyer and the seller.
The buyer gets to explore the home without ever having to go visit the space, and they can “return” over and over again. And for the seller? They don’t have to worry about random foot traffic from people who actually aren’t ready to buy or who may be at-risk with COVID-19. So it’s a win-win for everyone.
Arm yourselves with virtual staging media for those extra rooms
As an agent, your main goal is to prove to the buyer that this home is their perfect home.
You realize that not every room that’s being utilized today in the space is going to work for everyone. By virtually staging the rooms, you can now turn that nursery into an extra bedroom or a home office and truly paint that picture for the potential buyer.
Level Up the Exterior with Drone Footage
Did you see the park across the street? Or maybe the school down the block for their kids? Or even the shopping center a few streets over?
The exterior of the home is just as important as the interior. But you shouldn’t stop at the property lines. Drone footage is an awesome way to highlight the neighborhood and the surrounding community.
Buyers are still buying, but how they go through that journey to find their perfect home is entirely different. Here at VHT Studios, we believe that the most successful agents are those that are able to adapt to this change.
Agents, at heart, are storytellers. And if you can create a beautiful story that gets the buyer excited – then you’ve struck gold.
Wish to share this helpful information with your team? Let us know here, and we’ll create a customized presentation specifically for your office.
