As more home-sellers turn to virtual staging, we have to ask: Is it really worth it, and does it compare to traditional staging? According to the National Association of Realtors®, 77 percent of buyers’ agents say that staging makes it easier for buyers to visualize themselves living in a home. As
Nobody ever said getting a home ready for a photography shoot was easy. We have some great tips here, but you can never be prepared for every situation. Plus, you never know what you’re about to walk into. Whether it’s a house full of kids, bad design choices or unfinished
If there’s a new “super-power” in the real estate professional’s visual marketing toolkit today, it’s virtual staging. Virtual staging combines skill and artistry to digitally enhance listing photographs to show off the property’s true potential. Like magic, virtual staging can update wall colors, add and update furnishings, repurpose a room,
From Boudoir to Bungalow, Lindsay’s photography career didn’t start out in architecture. As a matter of fact, things didn’t even start out in photography. Until college, Lindsay’s life revolved around a more agile, harmonized career… synchronized ice skating. Although she always had a camera in her hand growing up, it
While sitting on the couch after a long day, one of my roommates leans to the other and asks how the Uber app works and if she can get a discount for being a new rider. Luckily for Uber, they have a very developed and successful “give a ride, get a ride” program. Listening in on this conversation sparked a thought about just how important a referral program is and how influential
What is advocacy? Look in your wallet. How many rewards cards do you have in there? You might have a coffee shop card that promises a free drink after you buy 10. There could be a grocery store card that you swipe to get discounts or a card from your favorite
As a real estate agent, you are an expert in your target demographic and in your market. Targeting first-time homebuyers? You can find them here. Luxury homebuyers? Them too. The more you know about them and the more personal you can get, the better. We’re talking about LinkedIn, and here,
Next up in our “Social Media Tips for the Real Estate Professional” series is the platform with the largest user base and widest range of demographics. You got it, it’s Facebook. Facebook adds 500,000 new users each day, that’s 140,000 more than the number of people being born each day…
What do artists hate hearing the most? “I could have done that!” To which they reply, “But you didn’t.” It is true, anyone can be an artist. Anyone can be a photographer. But the difference between you and a professional photographer is quite simple. Motivation and dedication. Some of us
When they moved from St. Louis to the Chicago area earlier this year, like many homebuyers new to the area, Jim and Debbie Obermeyer decided they’d rent for a while so they could take the necessary time to find their dream home. When they zeroed in and decided it was