As one of oldest residential firms in the United States with close to 7,000 agents from coast-to-coast, Douglas Elliman has a strong brand, filled with rich history. Learn from Richard Ferrari, President, and CEO of Douglas Elliman Northeast, and Lucy Edwards as they discuss the Douglas Elliman brand, tips for new agents, and career life as a residential broker.
How has the COVID-19 pandemic changed the perception of tools for marketing listings?
Before the pandemic, drones, property videos, and photography were the main ways to showcase homes. But during the COVID-19 lockdown, these tools’ value increased dramatically. It taught agents that the first showing is NOT in the home, it is online, and forced them to think about their online presence. The real estate industry saw an increased importance in Matterport 3D tours and virtual showings, which we can only predict will continue. As marketing tools continue to evolve and develop, it is crucial for agents to keep up with the ever-changing trends of the industry.
What is the experience for a new agent coming into the residential broker industry?
The industry is seeing younger agents and adults right out of college showing more of an interest in transitioning into this role, and the resources available are plentiful for them in comparison to years ago. From training classes to Zoom webinars, to learning from experienced colleagues and gaining in-office knowledge, new agents should feel both excited and confident in considering the residential broker industry. Most sales managers and directors have been residential brokers at some point. If there is one statement to be made about a career as a residential broker – you must love what you do!
What are a few key tips for new agents?
For new agents coming into the industry, there are more resources available now than ever before. Information is at the their fingertips; all they have to do is take advantage of the tools around them to experience these resources first-hand. Buyers and sellers want to work with successful brokers – Keeping up with modern technologies, establishing a presence on social media, and advertising your success online will help you make a name for yourself in the industry.
View Lucy and Richard’s full interview here!
