For a busy Realtor®, flexibility is a must. Every home is different, and every home deserves its own special treatment. Each agent has their own set of needs when it comes to professional photography and marketing their listings. Lucky for us, VHT Studios has made it easy to tailor to the success of clients.
Fort Lauderdale luxury residential real estate specialist Martha Buckley is well-aware of how VHT Studios enhances her real estate business. She’s been working with VHT Studios photographer Claudine for six years now and is beyond pleased with the result. “Claudine makes it possible to convey that sunny Florida lifestyle in all of her photographs. That’s a great sales tool for me. It’s why I use professional photography to maximize a listings’ every option and feature.”
Many of the Florida listings have one thing in common, something that requires a lot of attention. The views. When your listings face the ocean, it is quite the selling point. And when everything we look at starts on the screen, making that first impression with professional photography and visual marketing services is a must.
Berkshire Hathaway HomeServices Florida Realty agent Denise Rubin also puts a lot of emphasis on using professional photography to capture those views. “In this digital world when people are constantly looking at so many photographs each day, you have to make sure it’s professionally shot or you’ll lose them in the blink of an eye.” Especially in luxury Florida real estate, where the views are a priority.
The selling features can’t always be highlighted though, if you have a vacant property. A vacant condo can slow down a sale and make listing photographs seem stale and boring. Take it from Martha, who sold a unit soon after staging it. “The impact of Virtual Staging on a vacant unit is immediate. I called VHT Studios about staging and immediately after they finished, I started getting requests.”
It’s hard to envision your home when there isn’t any furniture in it. Where would you sit to have your weekly Netflix binge? Would your California King bed look too big in that room? An empty room doesn’t attract buyers.
Martha isn’t the only one seeing success in Virtual Staging. Denise puts a lot of emphasis on her Florida listings. “The Virtual Staging Suite improved my listings’ value. We had a house in Morningside that was empty and after we had it virtually staged it sold!”
Success doesn’t just come by itself and not just by using great visual marketing approaches. It takes years of building meaningful relationships with your network. Denise and VHT Studios’ photographer Claudine have been working together for more than 10 years. In those years, their relationship has become a main source of success. “Denise and I have learned to trust each other and understand each other by constantly communicating. We have a certain appreciation for each other and have developed a friendship.”
When Claudine is shooting a listing for Denise, Denise is always sure to be there. “I think it’s important to be present for the photographs, that way you can let them know what you like, and which views you want.” When communication is key, there’s no better way to communicate than being face-to-face.
Choosing to work with a marketing partner that best suits your needs is where it all starts. When you’re the best in the business, you better make sure your marketing partner is too. “I am the marketing queen and have won countless awards for it including six more rewards from the Builder’s Association of South Florida. I need high resolution photographs to properly showcase my listings and Claudine is the best.”
Living in Florida is much different from living somewhere like Chicago or New York. For one, you get nicer winters in Florida. But mostly, the relaxing, sunny and warm state offers quite a variety of home design and outdoor space. Denise has been trusting Claudine with her luxury listings for more than 10 years and couldn’t be more satisfied. “VHT Studios has a special relationship with my company. The most important thing is the photography because I need clear shots that show water views in all of my marketing.”
Denise and Martha depend on Claudine to go the extra mile, and it’s no secret that she always does. With all the different services VHT Studios offers, it’s easier to have flexibility and control with each listing. “Houses are like people. If you know how to take the photographs to capture the best view, at the most flattering angles and using the right lighting, you’ve got a happy client.” VHT Studios’ flexible services fit the Florida lifestyle, and even the Denise and Martha lifestyle.
