Flipping Houses 101: Hiring A Photographer To Take Listing Photos

Fix And Flip Goal #1: Maximize Profit

When it comes to real estate investing – fix and flip or fix and rent – the goal is always the same: generate the highest return on your investment.

In previous blog posts, we’ve gotten fix and flip experts’ secrets to success, and covered some of the tried and true methods for squeezing every last drop of profitability from a deal like staging your property, building a team, and repairing instead of replacing.

Next up is one of the easiest, and typically least expensive tools a real estate investor should have in their arsenal: professional listing photos.

So, should you hire a professional photographer to take your real estate listing photos? Check out the infographic below!

Let’s look at the highlights:

• 98% of homebuyers said photos were the most useful tool when looking for properties.
• On average, homes with professional, high quality photos sell for $3,400 more.
• Homes priced between $400,000 – $499,000 saw an increase of over $11,000.
• Homes priced between $400,000 – $499,000 with professional photos saw the biggest decrease in Days On Market (22 days!). However, all homes with professional photos sold quicker, regardless of price.

Eric Krattenstein’s extensive marketing experience began at a boutique marketing agency where he developed dozens of successful innovative marketing strategies for brands ranging from startups to Fortune 500s. Prior to joining Asset Based Lending early in 2016, Eric served as the US Chief Marketing Officer for a European enterprise software company where he spearheaded the company’s expansion into the United States and Canadian markets. In his current role, Eric leads ABL’s Sales and Marketing team that helps upwards of 40 to 50 real estate investors close hard money loans each month.