Clients are the heartbeat to all business. Just like the Burns Family Circle of Trust is the heart of Greg and Pam’s relationship. Have you ever seen Meet the Parents? Your client and partner relationships are built on trust. The relationship you have spent years developing with your favorite real estate photographer required time, dedication and trust.
When you put into place the right strategies to build that circle of trust, you’ll find success in your business. Here are some of the reasons developing those relationships are vital for any business strategy, especially your real estate business.
1. You’ll understand each other’s professional styles.
Getting on the same page with someone isn’t easy. Sometimes it might feel like you’re not even reading the same book. When you form a relationship with your professional partners, you’ll understand their style a lot quicker. VHT Studios photographer Serhii got to know @properties agent Leigh Marcus fairly well. “I figured out Leigh’s sense of aesthetics and approach to selling real estate. I came away with a better understanding of his needs and built trust.” When you understand how one another works, you’ll be on the same page and avoid any of those miscommunications.
2. You’ll get more exposure on social platforms.
We’re all pretty addicted to our phones. Whether you’re buying some new shoes or logging into your Starbucks app for that free Venti latte, we’re hooked. How about we use it for good? Connect with your favorite photographer on social media. Have active communication across different media channels. The more you’re liking and sharing each other’s work, the more likely you are to connect to more leads and referrals. That positive relationship you create with your photographer shows, and other people are going to want to be a part of that.
3. More exposure leads to more referrals.
Having an active social presence gives others the social proof they need to trust you. I mean, you wouldn’t buy a new skirt without asking your friends first if it looks good on you.
Right. Same goes for your real estate referrals. When you’re transparent on your social media and building relationships with your network, there’s no reason they wouldn’t want to refer you and your quality work to their friends.
4. You’ll both actually WANT to be there.
The quality of photography you receive relies on the relationship you form with your photographer and the passion you share. Shooting a listing is more than an hour of point and shoot. It’s more than a dollar sign. Edina Realty agents Denny and Sheila Loving had a deep connection to their recently sold home and required a photographer who understood what home means to people. VHT Studios photographer Kim nailed it. The shared passion they have for home shows in the photographs.
For Realtor® Denise and VHT Studios photographer Claudine, their shared passion for the Florida views and sunny lifestyle is what became a main source of success. When you and your photographer build that professional relationship and understanding, you get higher quality work.
5. Getting your listing photography finished will be more efficient.
At this point, you’re probably tired of us telling you to be friends with your photographer. We’re just trying to make sure you’re getting the most out of what you put in. This one is pretty simple though. When you and your photographer have that great relationship, you’re both more motivated to work with each other and work faster. You’ll be on the same page, so you’ll have less questions to answer.
6. And getting in contact with each other is faster.
We know you don’t always call us first to make the appointment with your photographer. We’ll let it slide, if you put in an order with us first and then contact your photographer. After all, it’s pretty easy to just text your photographer. Scheduling your listing shoot should be easy! Berkshire Hathaway HomeServices KoenigRubloff agent Kathy Van Teylingen has no trouble scheduling with her photographer. “Chrissy always makes it easy to schedule a shoot within a day or two. She’s so easy to work with!”
7. Your brand image will be unified.
Remember when we were talking about understanding each other’s style? There’s more to it than just learning what makes them tick. It also helps you create a unified brand identity. For someone like @properties agent Risa Weiss, who identifies her brand as luxury specialist and leader in professional real estate, it’s important that she finds a partner with the same brand identity. And we’re all warm and fuzzy inside that she feels the same way about us.
8. You’ll experience new adventures together.
You and your photographer just walked into your next listing and guess what? The walls are covered in plaid wallpaper. Lucky for you, you have plenty of options to show this place off in its best light. VHT Studios just released an entirely new suite of photography services that can be tailored exactly to your needs. The Platinum, Gold and Silver Series lets you pick exactly what you want and gets it to you faster. And you can add on some Virtual Paint to cover up that plaid.
Your photographer has taken the time to educate themselves so they can educate you even better on the process. With VHT Studios, you’ll get a photographer that understands the work they do and the work you do.
Build a relationship with your photographer, find success in your business and stay firmly in the circle. We changed things up with the Platinum, Gold and Silver Series to make you even more successful. Check out our site for the full scoop!
