Pantone is doing something a little different for 2021… TWO colors of the year: PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating. The idea behind marrying these two colors together comes from the support they give one another. They’re a message of happiness supported by fortitude to give us hope
Time to sell that listing! You’ve charmed the homeowners, you have a signed listing agreement in-hand, and you’re ready for photographs. This ain’t your first rodeo: you know that quality imagery is the foundation of a solid marketing strategy, the essential component to selling your listing fast and always above asking 😉. But did you know quality photographs do even more heavy lifting? We like to
While we’re not able to work as usual, we wanted to share ways you can make the most of this time. We compiled an array of ideas you could use to learn new marketing tactics, sharpen your social media skills, market the listings you have now in new ways, and prepare for when you
Photographs are a powerful tool in real estate agents’ arsenal to help market properties, especially in today’s world of online and social media marketing, where striking images often command more attention than words. Real estate professionals shouldn’t rely on poorly lit and composed photographs and expect a home to sell
What do you think dad wants for Father’s Day? A home where he can be himself and indulge in one of his many hobbies, of course! As Father’s Day approaches, use the holiday to consider sharing dad-focused features in your listings. Showcase special features on your company blog, website, Facebook,
Let’s face it: moms work hard! Besides juggling their own work schedule, they are integral to keeping the family on track, from changing diapers to helping with homework to shuttling kids to and from school, meal and social planning, and assorted extracurricular activities. That’s why, when moms are looking for
Want someone to remember your message? Don’t just tell them — show them. When you do, you leverage how people best respond to and recall information. Overwhelmingly, humans are visual beings and communicating via pictures is something we’ve done naturally for millennia. Yet words are what we turn to more often today
If there’s a new “super-power” in the real estate professional’s visual marketing toolkit today, it’s virtual staging. Virtual staging combines skill and artistry to digitally enhance listing photographs to show off the property’s true potential. Like magic, virtual staging can update wall colors, add and update furnishings, repurpose a room,
There are common laments from the owners, managers and brokers of commercial office space, multiunit apartments or resort properties. “Vacant properties can be a challenge to sell. It’s difficult for a prospect to envision how his or her team will create productive, efficient and inviting spaces.” If the rooms in