Let’s face it: moms work hard! Besides juggling their own work schedule, they are integral to keeping the family on track, from changing diapers to helping with homework to shuttling kids to and from school, meal and social planning, and assorted extracurricular activities.
That’s why, when moms are looking for a property, they are attracted to those with features that work for the entire family: large, open and spacious kitchens, family rooms that double as playrooms and homework havens, bedrooms that may be converted to craft dens or offices when the kids fly the coop, and designated mudrooms for sports equipment, shoes and coats. Highlighting these family-friendly features are paramount in appealing to mom homebuyers.
It’s also creative and smart to appeal to Mom’s desire for creature comforts to help her envision her next lifestyle in that new home. What mom hasn’t dreamed of having a luxurious en suite bathroom, a reading nook, or a well-organized walk-in closet to indulge in at the end of the day? Or, having a space all to themselves in the form of a trendy “She Shed” or “Mom Cave”? And let’s not forget about a poolside chaise where the only voices heard are those of the birds!
Let’s take a closer look at how real estate pros can leverage beautiful photography and digital tech tools like Virtual Staging, Virtual Twilight, Virtual Decorate, Virtual Declutter and Virtual Paint to appeal to mom buyers’ practical needs as well as their wants to help find the dream home they truly deserve.
What do Moms Need in a Home?
A great way to get on a mom’s good side is to show how a home can appeal to the whole family, which in turn will make her life a whole lot easier.
To clearly display how a home will work for the entire family, real estate pros need to showcase high quality, gorgeous photographs of family-friendly spaces and features within the home. Tools like Virtual Paint and Virtual Redecorate can also present the many different functions one room can assume:
Children’s bedrooms – show the current fully decorated child’s room that provides a fun, kid-friendly space for play, homework, and sleep. Use Virtual Declutter to remove any unnecessary furniture to make the room appear more spacious.
A child’s bedroom or playroom can be virtually transformed in photographs into a new office, den, or craft room by utilizing a Virtual Redecorate, Virtual Furnish, or Virtual Paint tool.
Backyard – show there’s enough room for children to play outside and moms and dads to relax on the deck right there with them. If your listing photographs were taken on a cloudy day, no worries as a professional photography provider can turn those grey skies blue again and make brown grass green. Give the home’s exterior a romantic look with Virtual Twilight. Capture that blue and pink glow in the sky and the soft reflected light off the windows to convey a warm and welcoming, homey feel.
Digital tools like Virtual Staging, Virtual Twilight, Virtual Declutter, Virtual Paint and Virtual Redecorate help real estate agents present a listing in its best possible light, while showing moms the potential of a home.
What’s Really in Mom’s Dream Home?
All too often, moms delay their dreams to stick to a family budget. Although it’s important to take the entire household’s happiness into account when making a large purchase like a home, moms should also consider what they individually want in a house as well.
What mom doesn’t want to escape to a spa-like bathroom with a glass of wine at the end of the day?
Real estate professionals need to show how that dream of relaxation and the ability to unwind can become a reality for moms by highlighting these types of home features in a listing with professional photography.
Crisp, clear, high-resolution professional photography with rich, brilliant colors appeals to what moms really want in a home and draws their attention to potential indulgences such as luxurious bathrooms, open and updated kitchens, and relaxing and comfortable, spa-like master suites or an at-home gym where a mom can go to work out or do yoga in peace.
The smartest real estate professionals follow that reliable old, but oh so wise adage: if mom’s happy, everyone’s happy!
Sarah Anderson is Vice President Marketing at VHT Studios®, the nation’s leading real estate photography and visual marketing firm.
