We can all agree that stunning, striking photography is key to marketing a home – it’s what thousands of potential homebuyers see online, it’s what grabs their attention, and most of all, what tugs at their heart strings. They say you only have one chance to make a good first impression, so here’s some advice on how
If you follow our blog, you may remember my last piece where I walked through my family’s preparations for listing our home. The Wicker Park condo I once inhabited by myself had run its course, and my growing family of four was charting our move to Chicago’s suburbs. So, we
If you’ve turned on the news or stepped outside, you know today’s temperatures aren’t merely those of another hot, sticky summer day. “‘Potentially deadly’ heat wave grips two-thirds of U.S.,” reads a Washington Post headline. Many other news outlets express a similar gravitas. So, before we proceed with a lighter
Photographs are a powerful tool in real estate agents’ arsenal to help market properties, especially in today’s world of online and social media marketing, where striking images often command more attention than words. Real estate professionals shouldn’t rely on poorly lit and composed photographs and expect a home to sell
What do you think dad wants for Father’s Day? A home where he can be himself and indulge in one of his many hobbies, of course! As Father’s Day approaches, use the holiday to consider sharing dad-focused features in your listings. Showcase special features on your company blog, website, Facebook,
Let’s face it: moms work hard! Besides juggling their own work schedule, they are integral to keeping the family on track, from changing diapers to helping with homework to shuttling kids to and from school, meal and social planning, and assorted extracurricular activities. That’s why, when moms are looking for
When the tenant who’d been renting my place for 10 years moved out, replacing him seemed like an arduous process. The condominium was a little worse for wear, and I knew I had a lot of work to do to be able to make it appeal to future tenants. The
36% of Boomers, now around 70,000,000, will move or plan to move when they become Empty Nesters. Carol and Rufino Ramirez are no different and will make that move this year, putting their longtime family home on the market while they split time between their lake home and searching for a
When you go to Kansas City, the first thing you think of is barbeque, right? It only made sense to enjoy some Char Bar sandwiches with Kansas City based VHT Studios’ photographer Lauren, who also happens to be a vegetarian… luckily, they make a delicious Jackfruit sandwich. From coffee to
Fix And Flip Goal #1: Maximize Profit When it comes to real estate investing – fix and flip or fix and rent – the goal is always the same: generate the highest return on your investment. In previous blog posts, we’ve gotten fix and flip experts’ secrets to success, and covered some of