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Interviews

Agents, Featured, Interviews, Real Estate Marketing, Tips & Trends,

Lucy Gets Real with Richard Ferrari, President and CEO of Douglas Elliman Northeast

As one of oldest residential firms in the United States with close to 7,000 agents from coast-to-coast, Douglas Elliman has a strong brand, filled with rich history. Learn from Richard Ferrari, President, and CEO of Douglas Elliman Northeast, and Lucy Edwards as they discuss the Douglas Elliman brand, tips for

Featured, Interviews, Real Estate Marketing,

Lucy Gets Real with Daniel de la Vega, President of ONE Sotheby’s International Realty

Daniel de la Vega and his mother, Mayi de la Vega started ONE Sotheby’s International Realty (ONE SIR) in 2008. This premier brokerage has grown to more than 22 offices, 1,000 agents, and $4 billion in annual sales. Lucy Edwards sits down with Daniel to learn more about how they’ve built their brand and agency for success. 

COVID-19, Interviews, Real Estate Marketing,

Lucy Gets Real with Rachael Rohn, Regional President of Compass Chicagoland

In this sit down, Rachael shares how COVID has impacted Compass’ brand messaging, how they’ve pivoted their marketing strategy, and how the lack of inventory has affected today’s market.  What was COVID’s impact on Compass’ brand messaging? COVID didn’t change Compass’ brand message, instead it deepened and solidified it. They are an