Daniel de la Vega and his mother, Mayi de la Vega started ONE Sotheby’s International Realty (ONE SIR) in 2008. This premier brokerage has grown to more than 22 offices, 1,000 agents, and $4 billion in annual sales. Lucy Edwards sits down with Daniel to learn more about how they’ve built their brand and agency for success.
How did ONE SIR grow to become the successful brokerage it is today?
By investing in the brand and people early on.
To fully encompass the Sotheby’s brand, Daniel traveled the world to get to know the other affiliates. This allowed them to build an incredible network and a worldwide referral source for their agents. And now they can foster relationships for their clients and agents that no one else in the industry can.
As for their people, they are everything to the organization. They have hired employees and agents with strong ethics and morals that aligns with their company’s core values. By making that part of their foundation they have set themselves apart from the competition.
What does being an agent-centric company mean to ONE SIR?
To Daniel and his team, agent-centric means genuinely caring about the agent and what is important to them both personally and professionally. ONE SIR listens to their agents’ goals and then together as a team they work on achieving them.
And when it comes to their agents’ listings, they help with it all, from signage to single listing websites to subsidizing photography. Each property even automatically gets a “boost” campaign which includes promoting the listing through social media and online outlets.
How has technology impacted ONE Sotheby’s International Realty?
There is no doubt that technology has changed the real estate industry and ONE Sotheby’s International Realty is investing heavily in it because they believe it will be good for the client and agent alike. Along with investing in technology itself, they are also investing in the training and adoption, so their agents can fully embrace the tools and take full advantage of them.
View Lucy and Daniel’s Full Interview Here.
Meet Daniel de la Vega
DANIEL DE LA VEGA is the President of ONE Sotheby’s International Realty, and has been instrumental in building the brand in South Florida since the affiliate was founded in 2008. ONE Sotheby’s operates in Dade, Broward, Palm Beach, Martin, Indian River and Brevard Counties with 20 offices and over 975 associates that generate annual sales in excess of $4 billion. Daniel applies his background in finance and marketing to manage a property portfolio totaling $7 billion-plus in both new, luxury condo developments and existing listing inventory. Daniel has been immersed in real estate for most of his life, including more than a decade as a professional broker; which provides him with unique insight into mastering real estate deals and building relationships throughout the globe. He regularly travels the world, from Latin America to Europe and all throughout the U.S., in order to expand ONE Sotheby’s International Realty’s network and form partnerships that better serve the company’s distinguished clients. These efforts have been vital to fortifying the company’s local reach and worldwide presence.
