In this sit down, Rachael shares how COVID has impacted Compass’ brand messaging, how they’ve pivoted their marketing strategy, and how the lack of inventory has affected today’s market. What was COVID’s impact on Compass’ brand messaging? COVID didn’t change Compass’ brand message, instead it deepened and solidified it. They are an
It’s a strange, new time for all of us. Before this health crisis we would spend most of our time thinking about new and creative ways to get as much foot traffic into a listing as possible. Now, it’s the complete opposite. A global pandemic has forced agents to innovate
Time to sell that listing! You’ve charmed the homeowners, you have a signed listing agreement in-hand, and you’re ready for photographs. This ain’t your first rodeo: you know that quality imagery is the foundation of a solid marketing strategy, the essential component to selling your listing fast and always above asking 😉. But did you know quality photographs do even more heavy lifting? We like to
While we’re not able to work as usual, we wanted to share ways you can make the most of this time. We compiled an array of ideas you could use to learn new marketing tactics, sharpen your social media skills, market the listings you have now in new ways, and prepare for when you
In real estate, the question always at the top of our minds is: What can we do to ensure our clients, who trusted us to sell their house, receive the best service possible? It is the same for us, VHT Studios. You trusted us to photograph the property, and you